In collaboration with The New York Times, this paid post brought Max Mara's latest coat collection to life through a playful narrative featuring the imagined characters Clarissa and Morgana. Set against a classic good-versus-evil storyline, we seamlessly showcased the entire line of coats through their interactions. I worked closely with the Creative Director to shape the look and feel of the physical book, digital ads, and landing page, ensuring a cohesive and striking visual experience across all platforms.