Whistler Wash Co.
Whistler Wash Co. launched on a shoestring budget—going from concept to crowdfunding in just over 45 days. The brand quickly racked up more than $40K in full-price sales on Kickstarter.
Built using premium, naturally derived ingredients and high-powered botanicals, Whistler created a line of multi-functional, American-made products designed for a deeper, more natural clean. Each bottle sold supports leading environmental non-profits dedicated to removing debris from America's coastlines and waterways.
I joined the company in 2015 as Creative Director, helping build the brand from the ground up—developing products, testing formulas, crafting the branding and visual identity, sourcing and designing packaging, directing photo and video content, launching the website, and overseeing manufacturing. Below is a sampling of that work.
Custom Packaging
To create a sustainable yet high-end unboxing experience, I worked directly with packaging manufacturers to design two custom shipping boxes and inserts that could perfectly accommodate any combination of the three products, ensuring a clean and professional presentation with every order.
Web + Marketing
In 2015, social media emerged as a crucial platform for brand engagement. I led the strategic integration of unique, engaging content across a custom-built website and social media platforms, a key step for brands just beginning their social media journeys.
